This 1:18 show reel captures a cross-section of work produced during Aaron Randerson’s leadership of the video department at an independent studio. Featuring projects created for brands including Kohler, Miller, Goodwill, Fleet Farm, and more, the piece reflects a breadth of storytelling across commercial, brand, and event-driven content.

Created as an energetic opener for a live concert experience, Trusted by Landscapers was designed to ignite the crowd and celebrate the professionals who rely on Gravely every day. The anthemic piece blended bold visuals, rhythmic pacing, and powerful sound design to build momentum from the first frame, positioning Gravely not just as equipment, but as a partner in the work and pride of commercial landscaping. Through dynamic imagery and brand-forward storytelling, the video set an electrifying tone for the event while reinforcing Gravely’s reputation as a name trusted across jobsites nationwide.

Designed to spark anticipation ahead of launch, the ZTHD Stealth Mower Teaser introduced Gravely’s next-generation machine through mood, mystery, and restraint. Built for social channels, the piece leaned into dramatic lighting, shadowed reveals, and silhouetted movement to create intrigue without fully unveiling the product.

Created as an energizing opener for executive meetings, the Snow Product Line Review video was designed to introduce the latest lineup with clarity, confidence, and momentum. The piece combines polished product visuals with purposeful pacing to quickly align stakeholders around the breadth and strength of the portfolio.

Elizabeth’s Story is a four-minute documentary-style film built around a single, deeply personal interview. Through intentional pacing, emotive sound design, and cinematic visual treatment, the piece transforms one voice into a powerful narrative of resilience, support, and impact. Designed to inspire and inform, the film highlights how United Way programs are creating meaningful change in real lives. By allowing Elizabeth’s perspective to lead the story, the video balances authenticity with dramatic storytelling, ultimately inviting viewers to connect emotionally with the mission and recognize the difference community support can make.

No Thank You is a 90-second event opener created to honor Gravely dealers and the relentless work ethic that defines their success. Built around the idea of rejecting shortcuts and embracing the harder path, the film pairs a punch-driven voiceover with dramatic lighting and purposeful visual composition to create a bold, motivational tone. Designed to open a live event with impact, the piece celebrates resilience, pride, and craftsmanship while reinforcing the shared mindset between Gravely and its dealer network. The result is a cinematic, high-energy tribute that sets the stage for the event and acknowledges the dedication behind every job well done.

This 1:34 show reel highlights a dynamic range of work produced across multiple industries, featuring projects created for organizations including the Green Bay Packers, Plexus, KI, Johnsonville, and more. The piece brings together moments from commercial campaigns and branded storytelling to reflect a versatile and collaborative creative approach.

This award-winning anthemic film was created to celebrate the Ariens Special Editions series, elevating the lineup through bold visuals and a confident, cinematic tone. Designed to capture attention and build pride around the collection, the piece blends striking product imagery with rhythmic pacing to position Special Editions as more than variations, but statements of identity and craftsmanship.

This award-winning television commercial for Baileigh Industrial was crafted to elevate industrial machinery through a cinematic lens. Dramatic lighting, blending warm and cool tonal contrasts, creates visual depth while sculpting the equipment with a bold, almost theatrical presence. Heavy, intentional sound design drives the pacing and emotional weight of the piece, transforming mechanical movement into a rhythmic narrative that underscores precision and power. The result is a visually striking commercial that redefines how industrial equipment is presented, pairing craftsmanship and performance with a refined, cinematic storytelling approach.